Turn ad search terms into backend keywords

Turn ad search terms into backend keywords — one goal, 3 tools, no signup needed to look around.

Do it in these steps

  1. 1

    Step 1

    Ad Break-Even Calculator

    Work out what your ad spend can afford: break-even ACOS, the ACOS your target margin needs, the highest CPC a click can cost and break-even ROAS.

    1 ⚡

    When step 1 finishes, paste its result into Search Term Clean-Up — that is why this is a two-step job.

  2. 2

    Step 2

    Search Term Clean-Up

    Paste an ad search term report and get the terms that burned budget without a single order, the winners worth scaling, and a negative keyword list to upload.

    1 ⚡

  3. 3

    Step 3

    Amazon Backend Search Terms

    Turn your listing into backend search terms that fit Amazon's 250-byte field without repeating a single word.

    1 ⚡

Start with step 1 right here

Ad Break-Even Calculator

Work out what your ad spend can afford: break-even ACOS, the ACOS your target margin needs, the highest CPC a click can cost and break-even ROAS.

Needed for the CPC ceilings — leave it at 0 if you do not know it yet.

How the numbers work

Break-even ACOS is (price minus cost minus shipping minus fees) divided by price: at that ACOS an ad-generated sale contributes nothing. The CPC ceiling is break-even ACOS times price times conversion rate, so at a 5% conversion rate one in twenty clicks has to be affordable on its own. Product, shipping and fulfilment costs count per unit whoever pays for the click; the referral fee is charged on the price.

Estimates based on the numbers you type. Your account may carry extra fees; reconcile against your own statements before you raise bids.

Runs entirely in your browser; nothing is uploaded.

How it works

This utility runs locally in your browser for privacy and speed.

1 ⚡

Unlimited local tools

This run costs 1 credit(s) and is saved to your history automatically.

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Frequently asked questions

Do I need an account?
You can browse and read everything without an account. Signing up takes a minute and gives you 3 free credits to run the tools.
Are my files uploaded?
Tools marked as browser-local run entirely on your device — nothing is uploaded. AI tools send only the text or image you submit for that single run.

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